Reading Your Insights
See how many people visit your site and how they engage.
The Insights page shows your site's traffic at a glance — visits, pageviews, and who's on your site right now.
The main numbers
- Visits — “Every time someone visits and stays active counts as one session.”
- Pageviews — “Total times your pages were viewed—including repeats.”
- Active Visitors — “The number of people on your site right now, measured in real time.” (Shows No Active Visitors when it's zero.)
More detail
| Metric | What it means |
|---|---|
| Unique visitors | How many different people visited. |
| Bounce Rate | The share who left after a single page. |
| Average time on Site | Typical visit length (mm:ss). |
| Status | Whether tracking is active. |
Good to know
“Metrics will be available 2 hours after the website has been created for first time. All metrics refresh every 15 minutes—except Active Visitors, which updates in real time.”