Reading your insights
What each number on the Insights tab means and what it tells you.
Open the Insights tab of your site. It turns your site's traffic into a few plain numbers. Each answers a simple question about how people find and use your site.
Visits
The large number is your Visits for this year. A visit is one browsing session: someone opens your site, looks around and leaves. If the same person comes back later, that is a new visit.
Under it, a graph shows the last 30 days. The percentage beside it compares those days “vs. previous 30 days”.
Why it matters: visits show how often your site is opened. Watch them climb after you share your link or hand out a card. If they stay flat, the fix is usually promotion, not the site.
This year
Under the graph, one card headed This year holds four numbers.
Pageviews
Every time a page of your site loads is a pageview. One visit can have several. Compare it with visits: many pageviews per visit means people explore.
Unique visitors
Unique visitors counts people, each once, however often they came back. A big gap between visits and unique visitors means the same people return.
Bounce rate
The Bounce rate is the share of visits that looked at one page and left. A high rate can mean the page loaded slowly, the headline did not match what the visitor hoped for, or the next step was unclear. On a one-page site, a higher rate is normal.
Avg. time
Avg. time is how long a typical visit lasts, in minutes and seconds.
Activity
The last card, headed Activity, has one or two rows.
People on your site now
The row “N people on your site now” is marked “Measured in real time” and shows a Live dot when someone is there. When nobody is, it says “No one on your site right now”. It refreshes about once a minute. It is most useful right after you post your link.
Bookings from your site
On a site that takes bookings, a row shows how many bookings came from your site this year. Click it to open the Bookings tab. Event pages do not show this row.
When there is nothing yet
Until the first visits arrive, the tab says No visits yet: “Your first visitors will show up here within a couple of hours of going live.”